Be Strikingly Different

Vice Menta Talks Past, Present & Future

The entertainment industry is hearing a lot of talk about Vice Menta, but few have had the pleasure of getting to know the true essence of this talented R&B duo. In this Contrast Magazine exclusive interview, I sat down with the 22 year old twin brothers from Vice Menta to talk about their developing careers. 

Coming from Mexico and now living in between Monterey, TX and LA, Marcelo and Eugenio are making a global impact across genres in the music industry and internet with their group “Vice Menta”. 

Before starting the interview, the bilingual duo was asked if they’d like to do the interview in English or in Spanish, in which they answered that either was fine. This was an important question because it is critical to note how strong the LatinX community is growing across the United States market & beyond. 

Latinx is a term used to describe a group of people who are of Latin American cultural or ethnic identity within the United States. 

Vice Menta describes their journey as “a super natural process”. Throughout their early teens, Marcelo and Eugenio would spend time watching music videos on Youtube. They saw themselves in the artists they would watch and realized “we can do that too”. They had to start somewhere – so they purchased a USB mic and began recording. 

As they discovered their artistry and sound, they began translating songs as covers from Spanish to English. They laid down their first track at only 15 years old. 

When asked what genre they are a part of they answered: “It is more of a mixture of different styles, because we are of the internet generation. We listen to so much music and we are interested in so many genres.” 

Their music is greatly inspired by R&B oldies and traditional Mexican songs like those of José José. Once they discovered Trap and R&B, it all came together. 

Becoming composers was more of an accident, saying “we weren’t born into a culture where we knew what a composer was or what a producer was. We were always composers – but didn’t know that we were”. After graduating high school, the power duo decided they wanted to be artists. That’s when they took the leap and followed their gut. Saying no to careers like being a doctor or a lawyer, there was only one way to go and that was up.

They traveled to California, arriving in San Diego with a manager. However, they quickly realized this was not the right location nor the right fit. Their next stop – LA, where it only took one drive to the “city of dreams” to skyrocket Vice Menta to where they are today. 

Sometimes to get what you want, you have to take the road less traveled. The two Latin twin brothers worked hard to network and get noticed – no matter what it took.

This was the plan: First, figure out the locations of the most trendy restaurants and where high-level music individuals hang out. The next big step was to become friends with the waiters and workers, who were Mexican as well, and create an instant bond. By building a relationship with them, they created a clever way of knowing when a music head honcho would visit. After receiving a text from their buddies that someone important was in the building,  it was off to the races.

It is not easy to put yourself out there like that, but Vice Menta said: “life and our father taught us how to hustle and how to move. To look forward and never look back. I know it’s hard but I can’t back down, we would sit next to them and pass them a note on a little paper to share our music”.

From these small meet and greets to networking with big music leaders, things started to change. The more networking and connections they made, the more they were able to meet with artists like Becky G, Prince Royce, and even Usher – who invited Vice Menta to a song writing camp. Once their project, “La Wave” was released, something great happened, Spotify liked it and the rest was history.

The first part of their success is easy: their talent. But the most important part I learned from Vice Menta is: Be aware of who you are associating yourself with, who your team is, and never forget where you came from. Vice Menta, highly inspired by their father, learned the hustle of the industry and how to maneuver it in their favor by being resourceful.

What is next for Vice Menta? The twins hope to become top contenders in the music industry and keep going for the gold.

“To become peak artists and top tiers in the music industry, have features with big American and latin artists. Repping for Mexico and for the young generation of creators taking music to the next level.”

The future looks very bright for these twin brothers from Mexico. Especially shining a light on the success of the Latin community in the music industry. We know this will inspire all artists, young and old, to never put yourself in a box. Music can be more than one genre. It is a form of expression and an art.

Alex Quin™ is a full stack marketing expert and global keynote speaker. He is the founder and CMO of UADV™- a member of the Forbes agency council with ties in the entertainment, fashion, e-commerce industries. He's had collaborations & partnerships with brands McLaren, Microsoft, Puma, VaynerMedia, Manychat, INBOUND, and Florida International University. He is the host of Hustle Inspires Hustle podcast streaming in 95+ countries with guests like Andy Frisella, Neil Patel, Grant Cardone, and Randi Zuckerberg and Olivia Ormos, Now available on Amazon Music, iheart radio, Pandora, Spotify, Google Podcasts, and Apple Podcasts. www.alexquin.com